“Instagram Reels and Instagram Music are now available in Malaysia!”

Niresh Kaur
4 min readMar 24, 2021

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Just yesterday we were blessed with this news and we are already seeing thousands of Reels from our fellow Malaysians. From curious teenagers to our not so tech-savvy peers, everyone wants a shot at this new hype. It’s all you hear about on social media.

If you have experience using Tik Tok, you would pretty much have an idea of how this works. Similar to Tik Tok, Reels allows users to create engaging and fun short videos using an archive of music, effects and creative tools. Now, what if I told you that all these can be done without having a background in video editing? That’s right! You do not need to major in Mass Communications or do a short video editing course on Udemy to leverage on this, you will just need to download the app. It’s as simple as that.

You would have noticed by now that many accounts share their saved Tik Tok videos on Instagram. If you’re wondering why, here’s your answer — Instagram still has a larger download rate compared to Tik Tok. This means, your reach on Instagram would be relatively higher — which makes sense because Instagram allows you to share photos, stories and now (for Malaysia), Reels.

Now, the question is, how can you leverage this for your business?

Studies have shown that the average millennial's attention span is about 12 seconds. This means that whatever you post, be it pictures, articles or a video, you will need to capture your audience’s attention within that time frame or you risk losing a potential client.

Instagram Reels allows you to engage with your followers in an exciting way, all within 15 seconds. If you can promote your product by creating an engaging video, with cool effects, this would help with your reach for your product.

What are the ways in which you can increase engagement via Instagram?

1. Post behind the scene images/videos with Instagram Reels

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Niresh Kaur

A digital marketing ninja who enjoys Muay Thai and organising random events